1. Overview
Problem Statement
I want to create a user-friendly booking app for the You:Logy cafe. My goal is to create an engaging experience that attracts visitors to the website, encouraging them to explore and learn more about You:Logy, and ultimately book a table at the cafe. To achieve this, I need to design a user interface that is welcoming and suitable for a wide range of users.
Solution
I spent 8 weeks iterating and developing to create a booking website that caters to a wide variety of audiences of different ages.
Main Features
• Calendar • Booking page
• About us page • Board game page
My Role
To begin, I developed lo-fi website prototypes and tested them among users. I progressed to digital wireframes using Figma. Ultimately, a final user test was conducted that allowed me to make the finishing touches to the design.
2. Design Process
For this project we used the Double Diamond method.
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3. Empathize
User Interviews
To develop of an understanding of their habits and preferences, and problems, I conducted user interviews with 4 users for 20 minutes each.
STYLE: Moderated INTERVIEW TYPE: 1:1
Number: 4 people Duration: 20 mins
Number: 4 people Duration: 20 mins
Main questions I asked
• What problems do you face when booking a table?
• What would you like incorporated in the website to make the booking process easier?
• What device to you use to browse a news site?
• How do you normally find out about new restaurants?
Preparation
In order to stay organized and take track of all sessions, I used FigJam.
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Key Insights
• Majority of the participants prefer to make a phone call because it's convenient
• Most of the participants prefer to use their phone to make a booking
• Participants usually scroll through social media or post shared to them, to find out about new events
• Some of the participants want the booking menu to be easier to find
• Participants want to get a visual layout of the restaurant and menu before booking
Based on the results I obtained, majority preferred to use their phone to make a booking because it was convenient. Most of the participants also want to get a visual of what the restaurant looks like before booking and an easier way to find the booking page
4. Define
User Persona
From the user interviews that I’ve conducted, I developed a persona that caters to their needs.
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5. Prototype
I created low-fi wireframes, followed by hi-fi with Figma, so we can test out our idea
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Low-fi Mobile, Sarah Jones
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Hi-fi Mobile, Sarah Jones
6. Usability Testing
To see how people interact with wireframes and whether the product idea meets their expectations, I conducted several iterations of usability testing.
STYLE : MODERATED
Main Tasks we asked to complete
• Book a table for you and your family
• Find the ‘About us’ page
• Find information about the board game
Main usability issues
The following changes are a few of the things that we applied based on the testing feedback
Usability Issue 1
“Text is little hard to read on the eyes”
Users had trouble reading through the site because of the colours.
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Before, colours were too light to read text
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After, changed colour palette and homepage layout to make the text more readable
Usability Issue 2
“I don’t know which days are available”
Users had trouble figuring out which days were available.
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Before, couldn’t read the numbers because they were too small
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After, added a proper calendar and highlighted which days were available
7. Final Results
User Problem
Users struggle with finding a way to make the booking process quick and easy.
Solution
I have made the booking process easy by allowing users to book with just a few clicks. Additionally, I have made it clear for the audience to easily locate the booking page.
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8. Reflection
Outcome
I have successfully created a booking site that caters to a variety of audiences. Additionally, I have improved the booking process to make it quicker and easier for users of all ages to navigate. By adding a menu button, people can easily access the available pages and find their desired content more efficiently.
Takeaway
In the early stages of the prototyping stage, I realised that I need to work on my colour palette and how to use contrast to my advantage. Another would be the layout of the homepage